Kolding Kommune needed more young folks (18–25) to show up and cast their vote come election day, without pickin’ sides in the race. Turns out young guns don’t take kindly to anything that looks too much like town hall. So I gave the campaign a fresh visual identity they could see themselves in, then rustled up social ads to catch ’em lookin’ down at their phones and a bus campaign to catch ’em when they look up. Every voice in town counts, partner.
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